Nadhmi Sahbani, Top Tips to Writing content for SEO By

SEO or Search engine optimization refers to the techniques used to boost or optimize the ranking of a website within the search engine result pages. As a matter of fact, a website with low traffic and with no ideal visitors is deemed useless. Therefore, the objective of SEO is to make your website visible on the web. The question to be asked here is what are the procedures to follow so that one can profit from the advantages of this technique?

Basically, SEO uses two techniques in parallel so that it achieves the highest ranking rates. As far as this is concerned, we talk about off-page SEO (working outside the borders of the website through link building, social media, and collaborating with other websites) and on-page SEO (working on the design and particularly the content of the website). Along the following lines you will get acquainted with the main and most efficient steps to writing SEO content.

Offer high quality content

After making the necessary research, it is obvious that you write the content of our website by yourself in order to produce valuable editorials. Not only that, if you ever make the mistake of copying someone else's work, you will get caught by Google Panda for duplicate content. When spotted, duplication is severely sanctioned. It is crucial to write original and relevant content.

Write often:

Being regularly active on the web works always for your benefit. It is a paramount rule to write often and on regular basis so that you get granted a better optimization and tracking to your website. Of course, the duplication of content from other sites is strongly discouraged, at the risk of being banned by Google and undermined the credibility of your site. The use of keywords is important since they act as the mediator between web users and your pages. Finally, a good SEO goes through regular updates of content, to encourage your visitors to come back several times on your website. The best way to be followed by users, and therefore by the crawlers, is to animate your website as regularly as possible. It is not necessary to write an article every 5 minutes, but a constantly renewed content only brings benefits: the more you update your content, the more Google will come to your site and more users will visit it. It is a virtuous circle. visit this link for articles on how to optimize your editorial content.

Insert eye-catching titles:

What is the purpose of a title? It is there to inspire users to stay on the page or click to read more. Titles are the grip of the text. That's why we cannot highlight them enough. The title you choose should reflect the topic of your article, without being limited to a series of keywords. So it must be extremely thoughtful. On the one hand, it should not be too long (generally, no more than 65 characters). On the other hand, it should arouse the desire to read the text in any possible way.

Titles are critical to write and should be treated carefully, because they are the first thing that the reader will see when he/she will want to click on your site. For excellent SEO article titles, go for catchy, accurate and strategically chosen words.

In addition, structure your content through the use of H1 titles and subtitles in H2, which allows you to sort out your ideas and bring out the most important ones.

Do not accumulate keywords:

It is safer and smarter to create relevant content instead of over-inserting keywords. This is once again a poorly viewed practice in the web community and it is sanctioned by search engines (you may risk the penalty of blacklisting). As to the question of how many keywords should be introduced by article, there is no ideal keyword density.

Choose relevant images:

Be attentive to the quality of your images on your site. There are photo databases that offer a range of visuals that are classified by topic. Visuals are a driving force to retain the attention of a visitor. If you use available free images in Google images, make sure that they are free of copyright.

Optimize your images for SEO:

Feed the Alt attributes of images to improve the SEO of your visuals.

· Alt attribute: it is the content of the img tag. It briefly describes the image. Make sure not to write long sentences or insert a series of keywords. Go for a short, relevant description.

· Title attribute: it consists of the title of the image, not the title of the page. Even though it is not valued by search engines, it is viewed by web users. That's why it is advisable to fill it in.

· File name: it is useful if you manage your images one by one. In this case, it is preferable to include keywords relative to the image, to use separations such as dashes, and to not forget special characters. Finally, choose the JPEG format instead of PNG or GIF formats.

· The caption: located below or above the image. Search engines analyze the context of the image and are based on it. It is better to use terms that are not in the Alt attribute for a better SEO.

· The robot.txt file: this can block the indexing of images. Please make sure that the indexing is possible in the robot.txt file.

Feed the meta descriptions:

The meta description is a description of your content in 150-200 characters. This is a very important part of optimizing your site as it corresponds to the text that appears under the title in search results. Take care of your titles and descriptions (TITLE and DESCRIPTION tags) to give more desire to read you more.

Optimize internal links:

Finally, for a better SEO, it is strongly advised to improve internal links. Indeed, Google is becoming more and more vigilant to the quality of navigation of a web site and the search of relevant navigation links. The anchor text of your contextual links is a prime factor of SEO optimization. The anchor is the text of your hyperlink; an optimized anchor text should meet the queries of users.

Internal links are the set of links between the different pages within the same website. This practice is intended to improve navigation inside the website and therefore enhance that of the user. Indeed, an effective internal link structure represents one of the levers in improving SEO. This allows the search engine to access some less visible pages of a website, and also shows the consistency and complementarity of the different pages.

Include external links:

To better optimize your content it is advised to add external links. This is more than recommended because these links (also called backlinks) allow visitors who click on a keyword to go directly to another website. Among other things, Google focuses on these same backlinks to schedule websites. The rule is simple: the more external links you make, the best your positioning is.

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Nadhmi Sahbani référencement et SEO